Wrigley's Winning Smile

Lately, we have been seeing advertisements left right and center. Well, it has now hit us in the face. Wrigley's chewing gum launched a new campaign termed 'Extra Smile'. Their aim: to create awareness for extra white teeth. The ad campaign promoted Wrigley's whitening chewing gum.

Basically, what you see here, is a sticker that is kind of cute, but weird. It has been placed on the bottom of Starbucks coffee cups and gifts. This unique and creative way of advertising has amused customers, resulted in stolen cups, and reportedly increased Wrigley's sales during the promotion. After all, nothing works better than an advertisement that is right in your face.