Tuesday, September 30, 2008

Trash bags shaped like kids, for kids


Leo Burnett Hong Kong has created a powerful campaign in Vietnam and Mongolia for the Christina Nobel Children's Foundation. Their aim, to help street kids who, for lack of other options, sustain themselves by eating out of the garbage. Kid shaped garbage bags were placed near trash cans similar to the image shown below.

Tuesday, September 16, 2008

Have you felt the bump lately?

Talk about bringing awareness into the heart and minds of everyone around. Not only is this a great idea but it works well and gets people informed. At first, the pink stripes doesnt send up any alarms however we almost want tourists and the like to question why it is pink and not yellow. That is where the sign comes into play. "Felt the Bump" -- Great and straight to the point.

Friday, September 12, 2008

Sushi on the go!

Definitely one of those moments when I wished I drove a Jeep. Great ambient marketing tactic for sushi restaurants that deliver!! Sometimes guys, simple is the way to go. Great way to think outside of the box, inexpensive yet gets the point across. The only downside I can think of is that it wont look as appealing once it begins to collect dirt. Until then, tre cool.

Thursday, September 11, 2008

Wired Marketing Art

Came across this awesome guerrilla marketing tactic that could also be considered art, all at the same time. What looks to be a computer generated image, is actually a real stunning work of art. This life-sized sculpture of a Toyota Corolla was made out wire then spray painted white by British artist, Benedict Radcliffe. The work of art and patience, was commissioned by Dentsu Inc for advertising campaigns but definitely has a nice added benefit of viral marketing.





Pretty damn dope if you ask me. KUDOS.