Wired Marketing Art

Came across this awesome guerrilla marketing tactic that could also be considered art, all at the same time. What looks to be a computer generated image, is actually a real stunning work of art. This life-sized sculpture of a Toyota Corolla was made out wire then spray painted white by British artist, Benedict Radcliffe. The work of art and patience, was commissioned by Dentsu Inc for advertising campaigns but definitely has a nice added benefit of viral marketing.





Pretty damn dope if you ask me. KUDOS.