It never ceases to amaze me when we've got bright ideas for old companies. Levi's did a little risky advertising only to have it become a success, with their campaign, "unbuttoned". So, what'd they do? Well, instead of traditionally having an ad inside of the magazine they had the magazine inside the ad. Pretty clever, no? Basically, they made little miniature sized 501 jeans and stuffed the magazine. This doesn't leave much choice but to stick your hand down the pants to fish out the reading material. Clever indeed.
Oh, and by the way, it was placed on an auction for ebay and sold for twelve times the original price.
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